HOKA was born in 2009 out of a deep belief that it was possible to create a shoe that would allow people to "fly" down mountains. Despite all the doubters and critics, the founders Jean-Luc Diard and Nicolas Mermoud successfully put all their energy and heart into their idea.
As a result of their work, running shoes were created that are remarkably gentle on the human body while still offering world-class performance. Today, HOKA makes gear for all types of runners: professional runners, beginners, ultra-marathon runners and many more.



Here at HOKA we want to motivate people to move. We support all athletes in facing every challenge creatively and without fear and mastering them with ambition and passion. Innovation and new approaches are in our blood. With this attitude we create unexpected new solutions for all types of athletes.

We give everyone a voice and help people find access to running, hiking, exercising and the great outdoors. We are convinced that everyone can be sporty. Enjoy movement - HOKA accompanies you every step of the way.